Sherry L. Butler Communications, LLC, founded in 1993, has provided strategic planning and execution for services from media relations, community relations, event promotions, branding, marketing and social media. Experienced at sourcing and hiring creative talent for projects such as photographers, illustrators, web design, writers, music and video production.

With 30 years in the marketing, advertising, public relations industries, Sherry has developed a large network of freelance talent, influencers and industry experts.

Prior background:

Marketing and Advertising Manager for Phoenix Metro’s largest furniture consignment company responsible for securing advertising buys with $320,000 ad budget, creating advertising campaigns with CEO and managing CEO’s national speaking calendar.

PR and Marketing Manager for a family entertainment center. Interfaced with local ad agency, managing $500,000 budget developing advertising collateral, print, broadcast media production, media buying and PR.

Creative artist’s agent marketing portfolios, negotiating contracts, managing deadlines for illustrators, photographers, stock photography, writers, music production, video production and graphic design.

For 25 years, Sherry L. Butler Communications, LLC. has represented clients in various industries from health and wellness, nonprofit, retail, fitness, restaurants, sustainability, professional services, fitness, special events, cause-related campaigns, and working in a niche market with national best-selling and self-published nonfiction authors and speakers in spirituality, health and personal growth.

A short list of clients include Desert Car Care of Chandler, ONE Community, Aunt Rita’s Foundation, The Grand Canyon Council of Boy Scouts of America, Arizona Governor’s Office for Domestic Violence Prevention, Einstein Bros. Bagels, CSK Auto, Sweet Republic Ice Cream, Mastro’s Restaurants and many other small to medium sized businesses.

Strategic planning, excellent writing and editing skills, attention to detail, solid media contacts, dedication to follow-up to secure news coverage are what get clients the results they desire. My team and I are dedicated and committed to clients in their overall communications and branding goals.

Results:

  • Consistent Phoenix Metro news coverage for Desert Car Care of Chandler, has client poised as media expert and secured monthly car care segment on ABC15 mornings and KTVK Good Morning Arizona.
  • Executed strategic media relations campaign for ONE Community Unity Pledge as well as the “Open For Business To Everyone,” in response to SB1062. This campaign became a community anthem throughout Maricopa County and was on all major media outlets in the Phoenix Metro area.
  • Implemented local media relations and grassroots marketing for first time “Happy Valen’Tails: Adopt a Pound Dog Week” where 89% of dogs available were successfully adopted and public education achieved on pound/shelter issues.
  • Executed media relations for Sweet Republic Ice Cream that led to total saturation of local market achieved through variety of story angles. This led to regional & national prominence in Bon Appétit Magazine, Sunset Magazine, segments on TLC and Food Network. Over 3 yrs of consistent media garnered increased sales at local retail store and Whole Foods Markets.
  • Nominated director of nonprofit dog rescue, for her volunteer efforts. This resulted in her being honored as one of five recipients for 2012 Arizona Cardinals Community Quarterback Award. Created high visibility for the non-profit with presentation of award during pre-game ceremony and promotion in over 70,000 programs.
  • Secured interview with Dr. Mehmet Oz for Naturopathic News & Review article increasing visibility.
  • Executed media relations campaign raising $75,000 (94% of funds needed), for non-profit to pay for Thanksgiving dinners to serve homeless school children and their families.
  • Obtained 45% increase in media coverage for Boy Scouts of America, Grand Canyon Council, over past 3-years campaigns to support capital fundraising campaign.
  • Executed two-month media relations and grassroots marketing campaign which garnered national and international media attention on a cosmetic procedure proclaimed illegal in New Jersey. This extensive exposure resulted in a letter from the Governor to the New Jersey Board of Cosmetology requesting a review of the rulings and to suspend enforcement on ban. Client received letter from Office of Attorney General on behalf of Governor.
  • Implemented inaugural media relations campaign for AZ Governor’s Office for Domestic Violence in conjunction with AZ Department of Revenue, educating public to donate money on tax form. Results of campaign exceeded donation projections by 65 percent.

I believe in giving back and my agency has provided services and contacts to many charitable organizations and causes over the years.