My career has always been in sales and customer service positions, building relationships and helping them succeed. I worked in food distribution which was a family business located in Anaheim, CA where we served all Swensen’s Ice Cream west of the Mississippi, Anaheim Stadium, LA Zoo, many other ice cream shops, yogurt shops in CA and AZ. I pivoted to print advertising sales for newspapers and magazines helping business owners create ad campaign strategies to grow their businesses. Then I was introduced to public relations, this was a fantastic fit for me.

In 1993 I started my consulting business working with businesses as their external public relations department. A very effective way is using media relations efforts, using all forms of media to reach targeted audience(s) through interviews. To begin, I conduct a thorough intake to review the client’s needs and goals, develop a proposal to share the strategy, plan and tactics. Many campaigns also included community relations, event promotions, direct marketing, and social media.

In working with the media, I create the story ideas to pitch (contact) them and share why this story would be beneficial for their audience. I have pitched thousands of stories successfully for a variety of businesses that have appeared in both business to consumer (B2C) and business to business (B2B) print, broadcast and online media sources in local, regional and national markets.

Publicity campaigns promote what is newsworthy to educate and inform the public. That can be the announcement of a business launch, expansion, new product or service, fundraising efforts for a cause, event promotions, compelling messages to incite change or action, thought leadership for a leader or team, and so much more.

Clients are small to midsize businesses in industries ranging from healthcare, wellness, fitness, events and festivals, restaurants, nonprofits, celebrity, media outlets, sports, business services, business to business, retail, government, pets and a niche market working with authors and speakers. More information is available on the client pages tab.

Reach out to me via email to get the conversation started and let’s discuss how I can help you reach your goals. Thank you for your consideration!