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Public relations is a great complement to your marketing or advertising campaign, building a stronger brand reputation for your organization. It is the act of connecting and communicating through all the various relationships that a business or organization may have formed with the public.

An effective way to connect to your audience is through publicity by utilizing a media campaign to build awareness. Creating “buzz” – about your business expansion, business launch, client testimonials, a new product/ service launch, nonprofit collaboration/partnerships, promoting an expert from the organization to become a thought leader in your specific industry, increase sales, create change or action, or to promote community events. Media relations is a very cost effective communications tool to accomplish these goals. 

Media relations focuses on the interactions and relationships with media outlets such as magazines, television, radio, newspapers, online publications, blogs, and podcasts to share story ideas to gain earned media coverage. Many companies hire PR specialists/agencies to become the liaison for their business to the media outlets, essentially acting as their external PR Manager.

Building relationships with media takes years and Sherry has 28 years of experience positioning small to mid-size businesses’ client stories for local, regional and national media coverage. She develops effective media relations strategies, plans and tactics, to reach the targeted audience desired whether it is B2C or B2B.

Sherry has solid relationships and stellar pitching skills to secure stories for your organization. Her experience and expertise is evaluating and creating a solid ‘pitch’ then to determine the best media sources to contact for it. It is what she does…extremely well.

Various industries worked with include health and wellness, events and festivals, restaurants, nonprofits, celebrity, media outlets, sports, business services, retail, cultural diversity, government, pets and she has a niche working with authors. More information is available on the client page.

Additional services can include social media strategy and management (social media is a PR function), website project management, marketing and advertising.

Contact Sherry via email to get the conversation started! Let’s see if we are a good fit and if not, who I can refer you to for help. Thanks for your consideration!